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Supply Chain Finance

E-commerce is considered one of the fastest growing industries. Online marketplace lending has emerged as an industry offering faster credit for sellers and resulting in improved growth to all parties. By engaging directly with the e-commerce platforms, we strive to help merchants access fast and flexible working capital loans to operate their e-commerce businesses optimally. We provide e-commerce microloan product to all merchants in specific marketplace platforms who fit certain criteria.

Supply Chain Finance

Our Approach to Supply Chain Finance

Addressing the E-commerce Opportunity

Given the rapid growth of e-commerce, Samaa Finance took steps to understand the potential opportunities and risks presented by this evolving industry. By engaging directly with the e-commerce platforms, Samaa Finance strives to help merchants access fast and flexible working capital loans to operate optimally as well as diversify its lending portfolio. The UAE market has several loan products but no dedicated offering for the e-commerce loans segment — making it a highly attractive opportunity. Realizing this market gap, SAMAA is launching an e-commerce microloan product in collaboration with NOON e-com in the first phase, with plans to extend to other online platforms. Our Supply Chain Finance offers small-ticket loans to corporates and individuals seeking financing to grow their online business or purchase products online. Online marketplace lending drives faster credit for sellers and growth for all parties involved — platforms, merchants, and lenders.

Why This Benefits You

  • Increased inventory and benefits of economies of scale
  • Increased business volume and profitability
  • Easy access to loans with e-commerce partner support and guarantees

Key Features

  • Fast, flexible working capital tailored for e-commerce merchants
  • Direct partnerships with major platforms (starting with NOON)
  • Small-ticket microloans designed specifically for online sellers
  • Streamlined approval using platform data integration
  • Enables inventory expansion and business scaling without cash flow strain
  • Risk-mitigated through platform collaboration and merchant performance data